ZA Difference
Bryanston, Johannesburg
Phone 0860 92 0000
International calls
+27 11 706 1685
info@zadifference.org

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CSI & Non-profits:
Tell your story!

Does your organization work to serve the lives, dignity and rights of poor and vulnerable people? Does it work towards creating jobs, developing skills, fostering respect, building community? Does it provide solutions to any of the myriad problems experienced as a result of marginalization – whether caused by poverty, disability, age, illness, gender, race or geographic location? There are three ways in which you can tell your story in ZA Difference.
Click here to find out how.

Support the work

advertise in

ZA DIFFERENCE

Download Media Kit (592KB) | Download Rate Card (172KB)
Download Booking Form (264KB)

Options for Exposure:

  • Conventional display advertising. Compare: R18 800 for a once-off, full-page advertisement. Contract discounts available. Non-governmental NPOs qualify
    for a 50% discount. See rates below.

  • Column-based display advertising for smaller budgets. Get the same exposure
    for as little as R114 per column x centimeter (column width: 27 mm); or R244 per column x centimeter (column width: 58 mm); or R361 per column x centimeter
    (column width: 89 mm). Non-governmental NPOs qualify for a 50% discount.
    See rates below
  • Listings in the ZA Difference Resource Directory: Free to subscribing non-governmental NPOs. CSI, commercial or municipal listings are charged at R244 per column x cm. More than one listing: 25% discount. Inclusion of a small logo (no wider than the column), for any organisation, is charged at R3 000. All listings are subject to the Editor’s approval. Simply e-mail your entry info to info@zadifference.org We will typeset the listing and send it to you with a quotation. Once we receive your signed approval, you will be invoiced. Proof of payment is required before listing will be placed. Click here for the Guideline for Directory Listing submissions.
  • Listings in the Affordable FUN calendar of events. Free if the event is free
    and open to the public. Otherwise we charge R174 per column x centimeter
    (column width: 43.25 mm).
  • Advertorials. There are three ways in which organisations can tell their story
    and highlight the work it does. The second and third options are available to subscribing non-governmental NPOs only:
    1. Purchase space — as you would for an advertisement -— and tell the story
      any way you like. Non-governmental NPOs qualify for a 50% discount.
    2. Stick to our format and get paid for your contribution.
    3. Stick to our format, but brand the material for a fee of R8 000 and do not
      get paid for your contribution. Click here for more information about advertorials.
  • Page sponsorships. Your brand associated with this good cause of all causes
    for an all-inclusive R5 000 per issue. Click here to download a Page-sponsorship form. Editorial options listed on the form itself.
  • Sponsor the production and distribution of 1 000 copies. These magazines will be labelled “Promotional Copy sponsored by Name — Not For Sale” and will be distributed, free, during the month in question to marginalised communities. Cost of sponsorship: R15 000 per 1 000 copies per issue. Sponsor for one, three, six or 12 issues and claim your charitable contribution at the retail price of R19.95 per copy. Click here to download a production of 1 000 copies sponsorship pledge form.
Click here to find out who should advertise in ZA Difference

Click here for some valuable advice to advertisers.

Full page advert Verticl half-page advert Column adverts
Advertising sizes & rates
  • Full page: 210 mm across x 275 mm down: R18 800
  • Vertical half page: 105 mm across x 275 mm down (There is no horizontal option available.): R12 980
  • Double page spread: 420 mm across x 275 mm down: R36 730
  • Inside front cover & page one: R22 530 each or R43 000 as a double-page spread
  • Inside back cover: R22 000
  • Back cover: R23 510
  • Fold-outs: Request a quotation on your specifications.
  • Loose inserts: Loose booklets, flyers and promotional materials may be inserted into ZA Difference and so distributed to readers. Please request prices per instance.
Can't compete with the big guys?

No matter how small your budget, advertising space in ZA Difference is affordable because of the option to buy space by the column / centimeter. (See diagram bottom left.) Example: 3 centimeters deep of option 2 will cost only R732! We'll do the typesetting free of charge.

Column options

  • 1: 27 mm across x 235 mm down:
    R2 665
    Or: R114 per column x centimeter.
  • 2: 58 mm across x 235 mm down:
    R5 720
    Or: R244 per column x centimeter.
  • 3: 89 mm across x 235 mm down:
    R8 465
    Or: R361 per column x centimeter.

Click here for the Guideline for Directory Listing submissions

Download a PDF of the Rate Card.

Discounts

Contract discounts:

  • 7.5% discount on 3-month contract
  • 12% discount on a 6 month contract
  • 20% discount on a 12 month contract
Advance payment discount:
  • Pay the entire contract in advance to double the contract discount.
Creative services:
  • 15% discount on writing and graphic design of all advertising booked.
Non-governmental NPOs working towards development and social transformation:
  • All directory listings are free for non-governmental non-profits.
  • 50% discount on all advertising in addition to other discounts.
Terms
  • Quoted prices are exclusive of VAT.
  • Invoices are issued within 24 hours of publication — unless otherwise agreed, e.g. to qualify for an advance payment discount.
  • Listing invoices are payable before publication, upon presentation of typesetting.
  • Payment is due on presentation of invoice.
  • 30 day terms for non-accredited agencies and 45 days for accredited agencies.
  • Agency discounts are forfeited if payment is not received within the specified discount period, calculated from the date of invoice.
Specifications
  • Frequency: Monthly
  • Full Page: Trim Size 210mm X 275mm; Bleed 3mm; Margin 15mm
  • Half Page: Trim Size 105mm X 275mm; Bleed 3mm; Margin 15mm
  • All advertising space is sold as full process colour.
  • Additional colours or finishes cost extra.
  • Artwork format: PDF/X-1a. Call if you're not sure. Work required to make material printable will be charged at standard rates.
  • See booking and material deadlines here.
To place a listing in ZA Difference, you can either:
  • Click here to send your information by email. The text will be typeset, a copy sent to you along with the final measurement, costing and a booking form for you to complete and sign.
  • Type out the information as you want it to appear in your listing, along with your contact information and fax it to 0866 17 6099. The text will be typeset, a copy sent to you along with the final measurement, costing and a booking form for you to complete and sign.
  • Call 0860 92 0000 and ask to speak to someone about listing your offering in
    ZA Difference.
To advertise in ZA Difference, you can either:
  • Download a booking form here, complete it and fax it to 0866 17 6099.
    An advertising representative will contact you within 24 hours of receiving your form.
  • Call 0860 92 0000 and ask to speak to someone about advertising in ZA Difference.
  • Write to us at advertising@zadifference.org
ZA Difference was founded with a firm commitment to making a significant, positive contribution to the economic and social wellbeing of all South Africans.

Site conceptualised, written and designed by the ZA Team.

"I love it! The excellent graphics and creative and exciting way this magazine is written makes it stand out of the crowd of magazines available in SA (and I read a wide range of magazines!). We talk about it as South Africans and live it, but I haven't seen another publication tackle the contradictions of life in SA before. ZA Difference is original, daring, proactive and entrepreneurial. It practices what it preaches."
— Shameela Essack

How does ZA Difference reach the market?

On the Dot — Media 24's distribution arm — is handling retail sales throughout the country.

ZA Difference is available at SPAR, CNA and Exclusive Books — including their airport outlets at airports, nationally.

Complimentary copies are mailed to advertising agencies, media houses, public libraries, educational institutions, embassies, aid and charity organisations, faith-based organisations, chambers of commerce, the CSI and marketing departments of large corporations, as well as national, regional and municipal government leaders throughout the country.

The magazine is also increasingly available on street corners throughout South Africa, facilitated by participating chambers of commerce, charity organisations, retirement homes, churches, etc.

[Street sellers, by the way, earn R4.95 of the cover price. The participating institution earns R1.00 — our contribution towards job creation in South Africa.]

Unlike the fate of unsold copies of all other magazines, ZA Difference is not pulped, but returned to be re-distributed, free of charge, to disadvantaged communities throughout South Africa.

All issues of ZA Difference carry the following tagline: Not for sale by street vendors after the last day of the month of publication ... Unsold copies are re-distributed free to disadvantaged communities.

ZA Difference Editorial Calendar